Skip to main content

Yes, Halloween is almost here.

If you’ve been in the supermarket lately, you’ve probably seen pumpkins, carving sets, lots of candies and scary decorations. Seasonal emails are a great way to create more playful email content and keep your subscribers engaged, all while increasing sales. In fact, according to eMarketer Americans will spend around $9 million this Halloween. So, what are you waiting for?

eMarketer US Halloween spending survey graph

If you need inspiration, here are some of our favorite client examples to help you get started:

If you have a relevant product…

Whittard of Chelsea are great at making the most out of any holiday. If you’re a fan of the brand, you will know that every year they launch new Halloween edition beverages with different flavors. The aesthetic and copy of this email are spot on. It’s engaging, well-explained and combines great imagery and copy. Emphasizing the limited-edition nature of the product is a great way to increase sales, instilling a sense of urgency in your customers.

Whittard of Chelsea Halloween email 2018

If you have content to share…

If you want to increase sales but you don’t have a Halloween-themed product, you can still take this opportunity to be creative. Provide relevant content to your customers at this time to nurture their relationship with your brand. Fortnum & Mason created this email to help their customers host an exceptional Halloween party. The content and design of this email remain on-brand, with clear CTAs encouraging customers to click through.

Fortnum and Mason Halloween email 2018


If you’re hosting an event…

Halloween is not just for retail brands and it’s great to see the likes of The British Museum incorporating this holiday into their email marketing strategy. This email is perfectly aligned with their brand personality, and the British Museum hasn’t compromised this with the gratuitous inclusion of pumpkins, ghosts, or bats. Instead, they’ve smartly inserted artifacts from their own collection. With the right amount of spookiness, this email invites members to ‘uncover secrets of ancient grave goods and spooky themed cocktails’ in this exclusive event.

The British Museum Halloween 2018