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One element of email marketing that is so often overlooked is a text version of an email. The MessageFocus platform allows you to upload a text version of your email quickly by copying it from your HTML template. This is something that is essential in ensuring that all recipients can easily read your email if they are unable to open the HTML version on their email client – Blackberry is a prime example of this.

However, there are some quick edits to the auto-generated version you can make, improving your text version and maximising your email marketing results.

Text version of an emailQuick tips:

Give these quick tips a try and ensure that your text version of your email is not forgotten!