Skip to main content
Share

Bring every department vital to your marketing management together to stay ahead of the competition.

Marketing-management-the-CMOs-guide

Cooperation and collaboration – any CMO knows that to make their marketing services shine in the modern marketplace, they need to have all sides of their company working together as one. But the traditional divides between marketing and their potential allies – sales, customer services and IT – are well documented.

Vanquishing such divisions can offer huge benefits to your marketing management and campaigns.

Customer services

Weapons of mass destruction . . .

. . . are available at the click of a mouse button to consumers, enabling them to harm a company’s reputation in a matter of hours.

82%

of customers have stopped using a company because of bad service.

95%

of customers have acted on a bad experience.

79%

of customers have told others about that bad experience.

But there is another way . . .

. . . the marketing department working closely with the customer services team.

The IT Crowd

The gulf between IT and marketing seems uncrossable, but an alliance is essential as marketing becomes ever more automated – in processes from customer relationship management to data warehouses.

So bring both sides together – the benefits can be significant…

Sales

While marketers are able to create messaging that is clear, concise and often imaginative, sales know why people buy your company’s products or services in the first place.

Alas, tensions between the two camps traditionally run high . . .

87%

of the terms sales and marketing use to describe one another are negative.

But bringing the two together to work as a team can pay dividends. For example:

23%

is the reduction in the length of sales cycles when marketing and sales work together, co-developing marketing content in lead-nurturing programmes.

69%

of the best-performing companies ensure that their sales and marketing teams meet on a more frequent basis than their competitors.

A marketing and sales team working in unison means:

Remember:

Drill down into your marketing’s IT by downloading our free eGuide: All-in-one vs. best-of-breed: what software does a CMO’s team really need?


&