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Lifecycle programs are becoming the secret weapon in the email marketer’s bag of tricks. They allow you to take your subscribers on a journey and build a relationship, from the very first click through to a re-engagement campaign.

Below are 5 key stages in a lifecycle program to help keep your subscribers active and engaged:

There can be many more stages in the lifecycle program, depending on the relationship you want to build with your recipients. Your Account Manager is available to give strategy and advice on how to make the most of a lifecycle program.