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There’s still time to make some tweaks to your holiday campaigns to make them deliver even better results.

Chances are you’ve got all your holiday marketing plans in place and you’re feeling pretty pleased with yourself. But could you up the ante and make a few tweaks to your existing campaigns to make them even more effective?

If you are wrangling with a large email list, you could squeeze more value from it by segmenting it into different groups who may respond better to targeted messages and offers designed specifically to tempt them to spend more or react in the way you want them to.

List segmentation doesn’t have to be complicated

But is it worth the effort? Segmentation is often perceived as being time-consuming and difficult, but with the help of the right email marketing tools, you can see real improvements in your results with just a few small changes. By using dynamic and conditional content, you can let the technology do most of the work for you.

For example, if you design your email content in a modular template, it’s easy to swap headlines, pictures and other content blocks in and out to suit different segments in a matter of minutes. You can also automate different customer journeys that will gently guide them towards a sale.

Here are a few simple segments that are easy to implement and use right away:

First-time purchasers

New customers give you an opportunity to introduce your brand and let them get to know you. It doesn’t matter whether they purchased something for themselves or a gift for someone else, this kind of customer can be wooed with a simple nurture campaign. Ideas include:

Seasonal purchasers

Customers who have purchased from you around the same time last year could be persuaded to buy again. Timely emails with content that is helpful can help convert them easier than regular prospects. Try this:

Frequent purchasers

Frequent customers are already well acquainted with your products and the excellent service you deliver. You have an opportunity to be even more helpful by creating email content that can signpost them to different gift categories on your website such as: for him, for her, for your four-legged friends, etc. What to do:

VIP customers

Your VIP customers are frequent purchasers who spend a lot of money. They already know, like and trust your brand, so the trick here is to reward their loyalty and let them know that they are special. Try this:

Even if you just pick two or three market segments, targeting your message and offers to specific groups always yields better results than generic email marketing. There’s still time, so why not give it a try?