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I recently signed up for my first half-marathon, without really realising how much preparation and endurance would be needed. After telling all my friends and family I’d signed up, consequently making it harder to back out, I had to start training and fundraising.

Luckily, I wasn’t alone. I received a number of personalised and timely emails from my chosen charity, which contributed to my overall experience. From the screenshot below, you can get a feel of my Race for Life automated lifecycle journey and the dedicated information it contained.


The emails varied from a instant personalised confirmation of my event (encouraging me to share the news on social media) to handy training tips and reminders before the day.

Race for life welcome email

Race for life email 2

Once the half-marathon was over and my weary legs had recovered, I received congratulatory emails thanking me for participating and asking for feedback on the overall event.



What made this automated lifecycle journey so engaging to me as a subscriber?

This overall lifecycle of campaigns provide great examples of how charities can reach out to their recipients, whether they’re fundraisers, regular donors or newsletter subscribers.