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Marketers are already making changes to their data management policies and processes as they prepare for the enforcement of GDPR in 2018. And with increased scrutiny for consumers, regarding the way their details are handled, the best policy is transparency.

So, I thought I’d share some examples which make it crystal clear to consumers why customer data is collected, how it’s handled and how customers can opt-out.

A couple of my examples take it a step further too and have adopted video as a way of presenting their policies in an engaging format.

 

Channel 4: Our Viewer Promise – Time: 2:02

What I love about it:

  • Uses a popular figure as endorsement to attract attention
  • Uses humour, without understating the value of the message
  • Communicates why, how and for what purpose data is collected

 

The Guardian: Why your data matters to us – Time: 1:35

What I love about it:

  • Explains what happens to the money earned from advertisers
  • Highlights the benefits of giving data to the Guardian
  • Reassures the customer that they are in control and that their data is in safe hands

The publisher also produced another video going into more detail regarding their privacy policy.

Slack: Our Privacy Principles

I know that not all companies have extensive video or animation budgets, so I thought I’d share a good written example too. Slack, a workplace messaging platform, have followed some of the principles of transparency from the videos above in writing. The platform clearly communicates:

  • What happens to the data: ‘We don’t own team communication data. Teams own their data. They like it that way and so do we.’
  • Data request from law enforcement in a Transparency Report. Very handy, in light of government surveillance concerns!
  • Type of data collected: ‘We collect different kinds of information. Some of it is personally identifiable and some is non-identifying or aggregated. Here are the types of information we collect or receive…’

Have you seen a great example of a data policy? Do share!

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DISCLAIMER: The content and opinions within this blog are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied on or treated as a substitute for specific advice relevant to particular circumstances, the Data Protection Act, or any other current or future legislation. Adestra shall accept no responsibility for any errors, omissions or misleading statements, or for any loss which may arise from reliance on materials contained within this blog.

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