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To end the year with a laugh, we thought there’s nothing better to illustrate best practice than some email marketing Christmas Carols.

So next time you send an email think about your subscribers:

They see when you’ve been testing,
You’ve changed your CTA
They know when you’ve been triggering,
So for God sake’s automate!

And with the new customers you’ve just acquired, don’t make this mistake:

Last Christmas, I gave you my email,
But the very next day, you blasted away
This year, to save me from tears,
I’ll fill in the preference centre!

Happy holidays and a Happy New Year everyone!