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As outlined in a recent infographic created by Sainsbury’s Bank (embedded below), the holiday season is a key time of the year to make sure you keep your data safe while shopping online. With 87 percent of UK shoppers making at least one purchase online over the course of a year, helping consumers could sway them towards shopping with you rather than competitors. What can brands do to instill trust in their customers and help them stay safe? Here are some top tips, suggesting ways in which email can help:

Find more tips and advice in Sainsbury’s Bank’s infographic:

Sainsbury’s Bank Visual Guide to Shopping Safely Online