Last Wednesday our integration specialist Andrew Abram gave us a webinar on the benefits API’s can bring to marketers. The Adestra and Econsultancy Email Marketing Industry Census uncovered that a staggering 46% of email marketers said that disconnected technologies were their biggest barrier to effective email marketing. In the webinar Andrew explained how API’s can do the hard work for you to make sure your systems are linked up and talking to each other.
Here is what Andrew wanted us to take away:
API’s are all around and are being utilised by businesses every day, there’s no reason why you should be any different. Using the MessageFocus suite of APIs you are able to connect apparently disparate systems to each other to let technology do the hard work for you. Most data repositories can work with the Data Management API to automatically trigger selections, or feed in data from almost any source. A CMS system is able to pass content and potentially launch a campaign using the Campaign Management API and finally use our Transactional API to move your legacy confirmations away from the IT systems and into the marketing fold, you will reap great benefits.
To find out more about Adestra’s API download our brochure or get in contact on email@example.com. We would love to help with your bespoke integration. If you missed the webinar and would like to download it, click here.
Have you registered for next month’s webinar?
Why a strategy for mobile email is not
just a “nice to have”
Date: Wed 25 July 2012
Time: 12:30 – 13:00 BST
*Post webinar the webcast will be sent to all
registrants whether they attended or not
With around 20% of all emails being opened on mobiles, a number that will only increase, it’s time to start planning your mobile strategy. This webinar will look at how you can discover the devices your emails are being viewed on and then look at optimising your content and design. By adding some little tweaks here and there your email can be turned in to a multi-channel thing of beauty.
What you will learn:
1. Why thinking mobile is increasingly important
2. Find out which devices are key for you
3. How to write mobile friendly content
4. Looking at mobile friendly design tips
The webinar will be led by Account Manager, Cat Holt: