The rainy start to the day on Friday did nothing to dampen the spirits of the 100 intrepid teams all set to pilot their movie-themed cars on the journey from Blenheim Palace to Le Touquet in France and back again.
In aid of technology charity, Special Effect, the Twin Town Challenge is in its third year, and for the first time this year I headed up a 6-strong Aladdin-themed team to support our partner-charity. I (aka The Genie) was ably supported in the mission by Adestra MD, Henry Smith (aka Aladdin); Technical Director, Dan Thomas (aka Jafar); Head of Client Sales, Jonny Moore (aka Abu) and friends of Adestra Phil Donigan and Jim Leese.
With two ‘bangers’ meeting the imposed £500 purchase limit decked out beautifully as a magic carpet and golden lamp, the Adestra crew set off for an epic journey to be greeted at the other end with a variety of crazy challenges such as ‘car jousting’, carpool karaoke, and a quiz pitting our wits against a plethora of movie stars from The Flintstones, Mad Max, Ghostbusters and the Jurassic Park rangers!
Le Touquet proved a wonderful host town for the event and the organizers did an amazing job ensuring that it not only went smoothly but that everyone had a memorable time. Smashing their initial fundraising goal of £350,000, the amazing event rolled back into Oxfordshire on the Bank holiday Monday having raised in excess of £500,000 for Special Effect. In addition, to partaking Adestra was proud to provide the event with the fleet of support vehicles to help the teams on their way.
Adestra has aided several charities through the Adestra Gives program as well as supported our charity clients to deliver First-Person Marketing communications to their contacts. Adestra has been supporting Special Effect since 2016 by organizing and participating in fundraising events. Based in Oxfordshire, Special Effect aims to help people beat disability by using adaptive technology, video games and one-to-one support. All the charity’s funding comes from people’s donations and fundraising events such as the Twin Town Challenge, which takes place every two years, raising over £450,000 to date for Special Effect.