LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has launched LiveCertified, an alliance program for Email Service Providers (ESP) and other email marketing ecosystem partners. The program is designed to help ESPs and data partners stay up to date on the latest email ad serving and revenue generation technology available through LiveIntent. It also ensures that mutual clients are able to implement LiveIntent LiveTags with ease, making real-time advertising in email a turnkey and profitable solution for LiveCertified partners and their clients.
As part of the launch, LiveIntent has announced key partnerships with ESPs who have already joined the LiveCertified program, Adestra being one of them.
“The LiveCertified program is about compatibility and client growth.” said Henry Hyder-Smith, Managing Director of ESP Adestra. “As a member, our clients know that our LiveTag parameters have been tested and work as expected. We’re excited to partner with LiveIntent and help our clients increase their email publishing revenue.”
ESPs in the program can now offer their customers a simple way to include real-time ads in their emails without additional add-ons or development. ESP integration with LiveCertified offers publishers a way to offset the costs of sending email to customers, while helping advertisers and brands reach consumers where they spend the most time: their email inbox.
Before participating in the LiveCertified program, partners simply have their implementation and LiveTag parameters vetted by LiveIntent. Acceptance into the program certifies that partners are compatible with the latest LiveIntent LiveTag capabilities, which enable publishers and advertisers to buy and sell display ads within email newsletters, alerts and notifications.