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Join us for an exclusive email seminar, where our two guest speakers will outline how they have used Adestra to meet their company objectives. Take advantage of our networking breakfast to chat with clients, share industry insights, and ask our Adestra experts for their advice on maximising your email success.




8.45 – Networking breakfast

9:20 – Welcome
Henry Smith, Managing Director, Adestra

9:35 – Getting personal: Our personalisation journey
Bill Brand, Senior Data and Communications Manager, Last Word Media

Effective personalisation is still elusive for the majority of email marketers. Bill shares Last Word Media’s journey towards better personalisation – overcoming data challenges, refining their templates and testing different approaches – revealing insights gained along the way.

10:00 –  Taming the beast – turning GDPR to your advantage
Marina Nenadic, Marketing Executive, Historic England

Marina explains how Historic England used GDPR as an opportunity to connect with their audience, capture valuable data and re-engage dormant contacts. She will share their fantastic results, insights gained along the way, and their plans to deliver an improved and more personalised customer experience via email.

10.25 – Reaching your true (email) potential
Danielle Woolley, Head of Customer Success, Adestra

The Customer Success team at Adestra works with clients to understand their goals and objectives, and to develop plans to deliver on those goals and maximise ROI. Discover Suzy’s top tips for achieving effective 1:1 customer communications, brought to life by successful case studies and examples.

10.45 – What makes Adestra different?
Martin Bolsover, Head of Sales, Adestra

At Adestra we have been empowering our clients to maximise their marketing ROI through email-driven technology for over 12 years. The platform’s flexible account structure, our obsession with customer success, and our award-winning service has gained the trust of global and growing brands alike. Martin will take you through the features that make Adestra different and how you can expect us to drive your email marketing to the next level.

11:00 – Networking drinks

Reserve your place at our exclusive breakfast seminar

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Bill Brand, Senior Data and Communications Manager, Last Word Media
Bill leads the CRM, data and email activity at Last Word Media, a publishing and events business operation in the investment industry. The role includes overseeing the sending of two million emails a month.

Prior to Last Word, Bill has worked for several leading publishing and information businesses in various marketing and communication roles.

Marina Nenadic, Marketing Executive, Historic England
Marina began her career in Arts Marketing at Konflux Theatre in Leeds, combining a passion for creative learning and arts education. She then made the move to the capital and joined London Calling Arts, developing bespoke print and digital marketing campaigns for arts and cultural organisations.

Working for Historic England since 2015, Marina has specialised in public engagement and email marketing, contributing to the success of the first ever London History Day and Historic England’s year-long campaign marking 100 years of votes for women, HerStories.

Danielle Woolley, Head of Customer Success, Adestra
Danielle has over 12 years’ experience working in digital marketing both client and agency-side.

She has worked with clients across a wide range of industries including (most recently) UBM, Incisive Media, Oxfam, Evans Cycles, Truprint and Long Tall Sally, helping them maximise ROI from their digital marketing programs. As Head of Customer Success at Adestra, Dani is obsessed with helping clients leverage the Adestra platform to meet and exceed their marketing goals.