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2016 Consumer Adoption & Usage Study for YMS-NYC

If you were at YMS, then you heard our Vice President of Marketing Insights, Ryan Phelan, discuss how teens love email and actually prefer it over SMS in the context of commercial messages.

Email marketers are like big-game hunters. We’re always trying to track where our customers are going and what they’re doing. We scroll through spreadsheets of statistics but we’re usually mystified by a lot of them.

What we really want to know is how consumers interact with, and think about, the email messages they receive. So, we asked 1,200 of them, from teens to Baby Boomers, living all over the United States.  You’ll see the details behind:

  • 43% of consumers give a real email address when they come to a website that asks for an email before continuing
  • 80% of consumers (across all demos) actually unsubscribe from emails they no longer wish to receive
  • 59% of consumers leave an email unread if they plan to read it later, 33% flag it
  • And learn what Teens choose as a primary communication method from companies (hint…it’s email)

Their answers – and our analysis and advice – are here in this report for you.

Complete the form below to download the report: