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VIDEO: Six effective content tips for email marketers


A couple of weeks ago, Adestra was lucky enough to attend Content Marketing World in Cleveland, Ohio. The event attracted more than 3,000 content marketers from a variety of different brands, agencies and companies from all different corners of the globe.

It was a fun event and a really good forum to discuss the many trials, tribulations, learnings and ideas with fellow industry peers. It was also a great place to swap tips with some of the most influential players in marketing.

In the video below, you’ll hear from some of these senior players. Each one offers his/her most important soundbite of advice on how email marketers can perfect their message through the right use of content.

Those featured in the video include:

  • Kristina Halvorson, chief executive (CEO), Brain Traffic
  • Lee Odden, CEO, TopRank Marketing
  • Todd Wheatland, Global Head of Strategy, King Content
  • Matt Heinz, President, Heinz Marketing
  • Mathew Sweezey, Author of Marketing Automation for Dummies
  • John von Brachel, Senior Vice President, Content Marketing Executive, Bank of America

By the way, please excuse the angle of the filming — it was the first time interviewing with an iPhone!

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