Term of the Week: Email Conversion

2 minute read

Upland Admin

Welcome to ‘Term of the Week’, explaining what you need to know in 100 words or so.

Conversion is a widely used term in modern marketing, but what does it mean for email? An email conversion is the desired result of a call-to-action.

B2C brands can track email conversions by linking ecommerce sales to an email, using code on the completion page on their website. At Adestra we have a piece of technology called Conversion Tracking to help you with that.

If you’re a B2B brand, your desired result might be booking a demo. Because the sales cycle is much longer in B2B you can’t always link a sale directly to an email. But you can link it to a series of crucial actions preceding it, or attribute the sale to the campaign at least in part.

If you’re a charity, an email conversion could be registering to be a volunteer or donating some money. It all depends on what your call-to-action is.

So an email conversion is the completion of a goal of the email campaign (i.e. purchase, download, etc.). But in order to get it right, you need to have clear goals in your campaigns.

Reliable products. Real results.

Every day, thousands of companies rely on Upland to get their jobs done simply and effectively. See how brands are putting Upland to work.

View Success Stories