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10 months ago by Adestra

The Top 10 Email Clients of 2015 – mobile opens grow by 30%

As we close the books on 2015, we thought it would be useful to share the evolution of email clients usage – based on data gathered from MessageFocus campaigns sent worldwide. Spoiler alert: mobile email clients see another fantastic year of growth We can’t delve into the specifics of the top 10 email clients without…

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3 years ago by Steve Denner

Data fatigue – how much is too much?

Is there such a thing as an optimal marketing email frequency? The balance between sending too many and too few emails is a hard one to get right. If the frequency is too high, subscribers will tune out. Too low, and, well… who are you again? One study by Merkle found that a staggering 73% of those who…

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4 years ago by Adestra

DOs and DON’Ts for animated gifs

Check out the updated version of this post. A few weeks back, one of our clients – Long Tall Sally launched a very interesting email consisting mostly of animated gifs. Each of the boxes, changes with about 1 second interval showing different items from the new collection.  It certainly is very eye-catching and shows off…

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4 years ago by Adestra

Mobile emails – email marketing on the move

Remember the days when we all needed luggage to transport our mobile devices and wrist strain injuries were the norm, caused by the sheer weight of these technological marvels. Of course you do. We’re there again. Smartphones have gone big again. But this time we’re not just lugging phones around in our pockets, we’re carrying…

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5 years ago by Carl Chambers

Email Client Detection with MessageFocus

In an update to MessageFocus today, campaign reports now contain a comprehensive report of the email clients used by recipients opening emails, helping marketers make an informed decision on where they should focus their design and optimisation efforts. This feature will help you get to know your recipients’ reading habits and adapt. For example, do…

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