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welcome programmes

22 hours ago by Matt McGowan

Onboarding: The path to customer engagement and retention

When exactly does a customer conversion occur? Is it when someone opts in to email? When someone subscribes to your service? The first time he or she makes a purchase? You may have a different answer depending on your business model. But we’d like to suggest a different way of looking at conversions: It’s an…

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8 months ago by Katie Evans

How lifecycle email programs can keep your customers coming back for more

Welcome programs and offer-led emails are fantastic for encouraging your contacts to make a purchase. However, it’s the relationship that you build with the customer post purchase which can often be a huge influencing factor as to whether they will become a repeat customer. This is where automated lifecycle email programs can come in. Here…

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Automation and sales

9 months ago by Katie Evans

Are you missing a trick with your welcome program?

Recently I subscribed to one of my favourite clothing brand’s mailing list. I have been a loyal customer for a while and was enticed by the promise of exciting offers by signing up to receive their emails. So I typed in my email address and pressed submit. With anticipation of a discount code or a…

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Timex Welcome Email

9 months ago by Anca Staples

How to retain the new customers you’ve acquired during the holidays

The holidays have come and gone, the lights and sparkle have been taken down. But how do you keep the sparkle in your customers’ inboxes alive for the year to come? By using email automation to retain the customers you’ve just acquired, you can start targeting a larger database during the next holiday season. And…

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1 year ago by Julia Weller

Customer lifecycle marketing: the first purchase is just the beginning

We’ve been told time and time again that consumers are time poor, impatient and unforgiving. They have high expectations: personalisation, relevancy, a good experience, intolerant to mass-marketing and aggressive selling. But do we really know how our audience would like to be communicated to? One thing you can count on: people that have taken the…

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1 year ago by Adestra

Introducing the MessageFocus Automation Program Builder

We’re delighted to announce a brand new feature, which will make it easier and faster to create automation programs using MessageFocus. It allows you to visualize and build detailed, highly personalized customer journeys in a simple way. What can the Automation Program Builder do for you? This new feature is so easy to use, you…

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