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1 month ago by Anca Staples

Chart of the week: Growth in mobile email opens slows down

The media has proclaimed every year for the past five or so as the ‘year of mobile’ so perhaps we would be better off calling it the ‘decade of mobile’ or ‘era of mobile’. With steady growth in many areas including email opens, it seems like mobile growth is starting to slow down. Our email…

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Mobile Consumers SMS Marketing

4 months ago by Anca Staples

The top email clients of 2016 – mobile growth starts to slow down

The best thing any marketer can do in January is analyse the results from the year just gone, identify areas that need attention, key improvements and successes. To give you a hand, I’ve put together an overview of how email client use has evolved over the course of 2016, which can help guide your strategy…

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Year in Review

3 years ago by Adestra

Apple’s ecosystem gets most opens for Adestra clients, and desktop still beats mobile (just)

Email Client Benchmarking for April 2014 Do you know which platforms and clients your subscribers are using to open your emails? Find out with Email Client Report, one of the great reporting features in MessageFocus. Why should you care? Email Client Report gives real insights into your own campaigns. This helps you develop emails that are optimized for the…

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Desktop 41.9%, Mobile 40.3%, Webmail 17.8%