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webinar

3 years ago by Adestra

Seven super exciting predictions for boring old email marketing in 2014

It’s that time of year again, where pundits around the world give their predictions for 2014.  So let’s look at the most boringly lucrative of online channels: email marketing. In 2014, I predict that “Email is dead” will be the most popular headline in articles, blogs and tweets about email marketing, closely followed by ’email…

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3 years ago by Adestra

Email marketing’s worst kept secret? Test, test and test again!

After watching Parry’s latest webinar on subject line keyword checking, the main thing I took away from the session was that Obama is seriously cool. And also, that regularly testing your email campaigns is the most productive and beneficial thing you can do. Without absolute certainty that your content, launch time and data are perfect,…

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4 years ago by Adestra

Webinar synopsis: Email marketers ‘end of year exam results’ – findings of the 2013 Email Census

This week Adestra hosted their May webinar dedicated to the key results from this year’s Adestra/Econsultancy Email Census. Reena Mistry, Marketing Director at Adestra was joined by Econsultancy’s Linus Gregoriadis and Steve Denner, one of Adestra’s founders. The webinar focused on the emerging themes from this year’s census and the issues facing more than 1,300 marketers today.…

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4 years ago by Adestra

Webinar synopsis: Improve email relevance with location targeting

Today Matt shared his tips for using location based data to improve email relevancy and ultimately boost response and conversion rates. In this blog, we’ve rounded up on what he covered and shared some of the key points you can take away and try for your email marketing. 1. Why use location data and Adestra’s…

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4 years ago by Adestra

What API means to marketers: save time, money & improve customer experience

Last Wednesday our integration specialist Andrew Abram gave us a webinar on the benefits API’s can bring to marketers. The Adestra and Econsultancy Email Marketing Industry Census uncovered that a staggering 46% of email marketers said that disconnected technologies were their biggest barrier to effective email marketing. In the webinar Andrew explained how API’s can…

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