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video

3 months ago by Melanie White

We’re bringing sexy back. Well, email is!

Well, it’s been four months since I officially left my former role as Editor of ClickZ to take on an exciting new challenge as the Head of Content and Communications at Adestra, US. It’s certainly been a fun ride so far and I’ve already learnt so much. For those of you that know ClickZ, you’ll be aware…

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JT-SEXYBACK

2 years ago by Paul Dyke

Bring emails to life with video

Whether it’s an ad for a new campaign, or a new product presentation. Maybe it’s just something you want to share about your business – video in emails can be worth more than 1000 words. Inboxes are getting increasingly crowded. Keeping subscribers engaged is getting more difficult. Four weeks ago, we talked about using animated…

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Video in Costa Email

3 years ago by Adestra

2014 Marketing Trends Dictionary

Cut through the hyperbole – find out which of the many marketing buzzwords flying around have substance behind them. Which strategies will make your messaging more successful in 2014? If you’ve been in marketing for a while, you’ll have seen countless buzzwords rise and fall. This is our guide to the marketing buzzwords doing the…

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3 years ago by Adestra

Email marketing – a great place to try out design and content ideas

Emails offer a tremendous opportunity for you to split test new ideas in design and content. As a marketer, you understand the importance of testing and measuring your campaigns. Analyzing results gets you the best return on your investment. However, revamping websites or even changing one webpage is time-consuming and costly. A faster and easier…

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3 years ago by Adestra

Embedding video into your email – will it work?

Check out the updated version of this post. Video in email is a common topic of discussion with clients, but it is often shrouded in mystery”¦ will it work? Or won’t it? Which email clients support it and which don’t?  Many of  us use a static image to link to a YouTube video which is…

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