Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579


10 months ago by Melanie White

Four ways to make the most of your content with email

Creating quality content is tough, so you when you do, you want to make sure it’s working as hard as possible. Here are some tips for getting the most out of your content by using it to drive your email marketing. Personalization We identified personalization as one of the top marketing trends for 2017. We…

Read full article

1 year ago by Melanie White

We’re bringing sexy back. Well, email is!

Well, it’s been four months since I officially left my former role as Editor of ClickZ to take on an exciting new challenge as the Head of Content and Communications at Adestra, US. It’s certainly been a fun ride so far and I’ve already learnt so much. For those of you that know ClickZ, you’ll be aware…

Read full article

3 years ago by Paul Dyke

Bring emails to life with video

Whether it’s an ad for a new campaign, or a new product presentation. Maybe it’s just something you want to share about your business – video in emails can be worth more than 1000 words. Inboxes are getting increasingly crowded. Keeping subscribers engaged is getting more difficult. Four weeks ago, we talked about using animated…

Read full article
Video in Costa Email

4 years ago by Adestra

2014 Marketing Trends Dictionary

Cut through the hyperbole – find out which of the many marketing buzzwords flying around have substance behind them. Which strategies will make your messaging more successful in 2014? If you’ve been in marketing for a while, you’ll have seen countless buzzwords rise and fall. This is our guide to the marketing buzzwords doing the…

Read full article

4 years ago by Adestra

Email marketing – a great place to try out design and content ideas

Emails offer a tremendous opportunity for you to split test new ideas in design and content. As a marketer, you understand the importance of testing and measuring your campaigns. Analyzing results gets you the best return on your investment. However, revamping websites or even changing one webpage is time-consuming and costly. A faster and easier…

Read full article

4 years ago by Adestra

Embedding video into your email – will it work?

Check out the updated version of this post. Video in email is a common topic of discussion with clients, but it is often shrouded in mystery”¦ will it work? Or won’t it? Which email clients support it and which don’t?  Many of  us use a static image to link to a YouTube video which is…

Read full article