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2 years ago by Ryan Phelan

Why email marketers should look beyond their traditional echo chambers

I recently got back from Chapel Hill, North Carolina, where I attended the DMA Nonprofit Federation‘s leadership summit and met industry leaders from some of the top nonprofit organizations in the US, like the Red Cross, AARP, Catholic Charities and Wounded Warriors. For me, this was a different kind of conference and the format wasn’t…

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3 years ago by Anca Staples

Looking at the email marketing industry in the US

To start the year, we have a special guest advising us on how to approach data and automation in 2015. Skip O’Neill oversees Adestra’s Global Partner Network and, from his US background, explained why it’s time for email to go back to blocking and tackling. A: When did your passion for email marketing start? S: Oooh,…

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Skip O'Neill