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2 months ago by Matt McGowan

Why Salesforce was never going to buy Twitter after its Krux deal

Salesforce chief executive (CEO) Marc Benioff put the rumor mill to rest last week by telling the Financial Times that he wasn’t going to acquire Twitter because it’s “not the right fit.” We knew that. Salesforce shareholders had reportedly besieged Benioff with complaints about such a deal, along with threats to unload their stock. Salesforce’s customers do…

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2 years ago by Jennifer Watkiss

How consumer brands are using Twitter cards to attract new email subscribers

Lead Generation Twitter Cards are not just for B2B brands. We explored how consumer brands are using them, and how they could be using App Cards to further develop their relationship with consumers. Ever since Twitter launched its Cards advertising offering in 2013, marketers have been rejoicing in the opportunity to use additional characters and…

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2 years ago by Jennifer Watkiss

This is how you grow your email list using social media

Email marketing is the number one channel for ROI, but building an email list of interested contacts can sometimes be tricky. Since social media offers the opportunity for genuine interaction with potential customers, why not use that to your advantage? Let’s explore the potential to grow your email list with two of the most popular social…

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3 years ago by Steve Denner

Top 6 apps for CMOs

Must-have apps for Modern Marketing Leaders. If you’re a Modern Marketing Leader, you’re missing out if you don’t keep up with the latest tech. The right apps can make your life so much easier and more efficient. Here are the top six we recommend you check out…   Create and collaborate Google Drive is a superb tool: it…

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3 years ago by Adestra

The Trust Bank – balance the books to engage your subscribers

It can be challenging to find the right balance when creating marketing email marketings. Too much promotion will turn readers off, but not enough promotion leaves them unaware of what you have to offer. Shift your thinking about email marketing to help you decide how to approach it. Although email marketing’s purpose is to attract…

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3 years ago by Adestra

1,666,666 emails a second

You may have come across this Infographic recently doing the rounds on social media: Interesting stuff. As an infographic I think it does lack an important visual aspect, however. It has the numbers, but doesn’t present any sense of real scale for comparison. This website (more in the style of an interactive Infographic) does a…

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3 years ago by Adestra

Want more than just your mailing list to view your email? Share it!

You have spent ages prepping your content and ensuring your data is up-to-date, and well targeted. But wouldn’t it be great to have your email read by more people than just the original mailing list? A few simple clicks in the MessageFocus HTML editor and this can happen! No matter whom your target audience is,…

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