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triggered emails

2 months ago by Matt McGowan

How to build a robust marketing automation program

Marketing automation can mean many things. Today, many marketers send personalized emails based on triggers. The ultimate would be complete integration between the marketing automation platform, ad servers, first-party data and third-party data providers. Then, to complete things, an attribution model sitting above it that would include all those different touch points, allowing marketers to…

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marketing automation

4 months ago by Ryan Phelan

How incremental innovation drives steady and strategic change

I talk a lot about how marketers have to change their email programs to succeed in today’s email universe. But I also know that time, resource and money challenges often prevent marketers from trying all the innovations they see, read and hear about. Most of the marketers I’ve met are barely able to get their…

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Strategy

5 months ago by Anca Staples

Agencies see more success with marketing automation but companies plan to follow

With the 2016 Econsultancy/Adestra Email Marketing Census recently published, we want to help you digest it by sharing some of the most interesting stats. Last time we discussed the time spent on different email activities. For this week we’ve chosen automation, as it’s another important facet of email marketing, being cited as the top or second…

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7 months ago by Peter Rylands

Term of the Week: Triggered Emails

A triggered email is an automatic response following specific actions. For example, a person fills out a subscription form on your website and then receives a welcome email shortly after. Or they purchase something on your website and you send them a receipt. Because triggered emails are launched in response to an action, they are…

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1 year ago by Jennifer Watkiss

Email marketing automation in 2015: where do marketers stand?

Whether you’re new to email marketing automation, or you’re still struggling to make it work, rest assured that you’re not the only one. According to the 2015 Email Industry Census, 24% of companies are uncertain where to focus their marketing automation efforts. A good starting point is simply to look at what your peers are…

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email-automation