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trends 2015

2 years ago by Anca Staples

New report reveals email marketing success for six key sectors

Not only has email marketing not died yet, it’s having a resurgence. As companies across industries use it as the central hub for achieving digital marketing success, we had a closer look at the strategies, technological aspects and results of some of the key sectors. Based on a survey of over 1,000 marketers coming from…

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3 years ago by Jennifer Watkiss

Email marketing automation in 2015: where do marketers stand?

Whether you’re new to email marketing automation, or you’re still struggling to make it work, rest assured that you’re not the only one. According to the 2015 Email Industry Census, 24% of companies are uncertain where to focus their marketing automation efforts. A good starting point is simply to look at what your peers are…

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3 years ago by Anca Staples

Looking at the email marketing industry in the US

To start the year, we have a special guest advising us on how to approach data and automation in 2015. Skip O’Neill oversees Adestra’s Global Partner Network and, from his US background, explained why it’s time for email to go back to blocking and tackling. A: When did your passion for email marketing start? S: Oooh,…

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Skip O'Neill