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Term of the week

5 months ago by Peter Rylands

Term of the Week: What is Graymail?

Otherwise known as ‘ham’, Graymail isn’t spam. It’s email that someone has opted-in to receive but doesn’t really want. Why would someone opt in to this, if they don’t want it? The contact may have been to a conference or signed up for a competition; often they will be asked for their details so they can…

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5 months ago by Peter Rylands

Term of the Week: Deduplication or Dedupe

Deduplication eliminates duplicate copies of data. This is used in email marketing when importing, or gathering, new data to ensure that people who are already on your contact list are not added again. Why do I need to dedupe? Though quite a simple action, deduplication helps prevent sending multiple campaigns to the same contact, which…

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6 months ago by Peter Rylands

Term of the Week: Spam Trap

A spam trap is an email address used to expose any poor data collection and list management from email marketers. As they are not used for communicative purposes, and are not ‘owned’ by a user who could solicit email, they are only found using automated data harvesters. Therefore, if any email is sent to one…

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Mark-as-spam

6 months ago by Peter Rylands

Term of the Week: List Churn

Otherwise known as ‘attrition’ and ‘churn rate’, list churn is a percentage of subscribers that leave a list over a given period. There are two types of list churn: Transparent: these are people you are no longer able to email due to unsubscribes, hard bounces or spam complaints Opaque: this refers to people who aren’t…

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7 months ago by Peter Rylands

Term of the Week: Email Key Performance Indicators (KPIs)

KPIs stands for ‘key performance indicators’, they’re used to evaluate factors considered crucial to the success of an organisation or project. What email KPIs should I consider? Conversion: whether this is sales or sign-ups, conversions create interest and revenue. Having it as a KPI allows you to evaluate the success of your strategy and judge…

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7 months ago by Peter Rylands

Term of the Week: Text Version

Someone asked us last week on Twitter: “Are text versions still relevant?”. Text versions, or plain text versions, are emails which don’t contain any graphics, images or formatting. Before 2010, they were particularly useful for emails sent to Blackberry users and some other email clients which handled text much better than HTML. Is there any advantage…

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plain-text

7 months ago by Peter Rylands

Term of the Week: CASL (Canada Anti-Spam Law)

CASL is the Canada Anti-Spam Law, it took effect in 2014 but you still have until July 1st 2017 to comply. It applies to any CEM (Commercial Electronic Message), sent to or from computers in Canada. This is a move to ‘protect Canadians while ensuring that businesses can continue to compete in the global market…

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Email Marketing in Canada

7 months ago by Peter Rylands

Term of the week: what exactly is an email open?

An email open, as the name suggests, is a record of how many times your email was opened/viewed. How are opens tracked? Within each email is a hidden tracking pixel, when images are downloaded in the message it is recognised as being opened. Depending on your email client, images are downloaded differently. More often than not…

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8 months ago by Peter Rylands

Term of the Week: Triggered Emails

A triggered email is an automatic response following specific actions. For example, a person fills out a subscription form on your website and then receives a welcome email shortly after. Or they purchase something on your website and you send them a receipt. Because triggered emails are launched in response to an action, they are…

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8 months ago by Peter Rylands

Term of the week: what is an email client?

An email client is what you use everyday to send and receive emails. Is it that simple? Yes, essentially. Email clients enable you to access your inbox across a multitude of devices; Outlook, Gmail and Hotmail all have apps that allow you to host your inbox on your phone but their basic functionality is still…

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