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technology

4 months ago by Peter Rylands

54% of marketers love their ESP but there’s room for improvement

How do companies and agencies use email service providers? Where can ESPs improve and what do marketers really think of them? Our 2016 Email Marketing Census sheds light on many different parts of the industry, including direct feedback from agencies and companies on their provider. This article has a look at what they had to say.…

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2 years ago by Adestra

Marketer vs Machine: exploring marketers’ use of technology and automation

Marketing automation seems to be on everyone’s lips, but exactly how much have marketers adopted it? And how does it affect the way they build their marketing communication strategies? We surveyed 200 senior–level UK marketers from different sized companies, across a range of industries to find out. We anticipated two main camps of marketers; those…

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2 years ago by Anca Staples

Term of the week: what is an API?

You’ve probably heard this term a lot in the tech industry. But if you’re not sure exactly what an API is, this week’s term of the week is for you. API is short for Application Programming Interface, and it’s the way different software applications communicate with each other, despite being coded differently. Because this happens…

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2 years ago by Adestra

The state of email marketing in four key industries – what have we learned?

We recently published the 2014 Email Marketing Industry Census – Key Sector Report which looks at results in four sectors: Retail Publishing & Media Technology & Telecoms Charities/Government & Non-Profit We decided to share what we learned about each sector and the areas they could improve in. One important area of consideration is balancing the…

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2 years ago by Adestra

Is marketing technology your friend or foe?

The digital revolution has given marketers great powers but sometimes it’s worth considering if we’re letting marketing technology over-power us. With decreasing costs, things like marketing automation are no longer exclusive tools reserved for big companies. We are attracted by the promise of automation’s positive impact on the bottom line, but the time has come…

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2 years ago by Adestra

Adestra chooses Port25’s PowerMTA for MessageFocus’ outbound digital messaging infrastructure

Globally recognized Email Service Provider Adestra, with offices in the UK and US, and American firm Port25 Solutions, Inc., jointly announced today that Adestra has chosen Port25’s flagship product PowerMTA™ for the outbound digital messaging infrastructure of its platform, MessageFocus. In a statement released today, CEO Henry Hyder-Smith said, “We are currently sending a rapidly…

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2 years ago by Adestra

Forrester report recap: marketing automation in Europe

Attracting customers in today’s market is dependant on companies being relevant to them through experiences, content and offering. But relevancy can’t be achieved without customer knowledge and knowledge comes from technology. So how do you choose a marketing technology vendor that gives you the best value for money and matches your business goals? Forrester looked…

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