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4 months ago by Ryan Phelan

Third-party data is the new bacon

Anyone who knows me knows I love to cook and be in the kitchen. Today, for example, I’ve got a sheet full of Wagyu beef bacon cooking in the oven, and let me tell you – there’s not a better smell than Local Yocal bacon in the air. Don’t you wish you had a home…

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Bacon representing Third-Party Data

9 months ago by Matt McGowan

State of email: How are we doing and where are we going?

Email is living the high life. On the consumer side, thanks to very smart phones and generous data plans, email is as accessible as text messaging. It’s become part of the mobile lifestyle. Adestra’s forthcoming Consumer Usage and Behavior Study (to be released soon) found that 84 percent of smartphone owners use their phones to send and receive…

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1 year ago by Matt McGowan

Why Salesforce was never going to buy Twitter after its Krux deal

Salesforce chief executive (CEO) Marc Benioff put the rumor mill to rest last week by telling the Financial Times that he wasn’t going to acquire Twitter because it’s “not the right fit.” We knew that. Salesforce shareholders had reportedly besieged Benioff with complaints about such a deal, along with threats to unload their stock. Salesforce’s customers do…

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2 years ago by Peter Rylands

Term of the Week: List Segmentation

Your contacts may be interested in your products but that doesn’t mean that all their interests are identical. List segmentation allows you to divide your subscriber list into smaller, more targeted groups, which should lead to better results from your campaigns. How important is it really? Segmentation is often part of a strategy to increase revenue…

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2 years ago by Antony Humphreys

Millennials prefer email as a marketing channel, so what should you include?

The marketing industry media has exploded with articles about Millennials, but with so much out there how can you know what is actually accurate information? And furthermore, how can you use that when you create email campaigns targeted at them? We’ve analysed the information out there and pulled these useful snippets for you: Who are…

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Mobile Consumers SMS Marketing

3 years ago by Adestra

How to reach your email subscribers through social media retargeting

You spend your efforts and resources attracting new customers, and now, due to the connectivity of the world we live in, you can follow them as they navigate through different channels. In its simplest definition, retargeting means addressing the same customer in a different way. And it’s big news for online marketers. Previously, retargeting was…

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Mobile social image

4 years ago by Steve Denner

The second coming of email

While social media, augmented reality and other ‘spangly’ marketing tech have been grabbing headlines, only the unwise would ignore the enduring power of email marketing. The latest data shows that email is still in its ascendance: 1,670,000 emails sent a second compared to 3,935 tweets 46,333 YouTube views 52,083 Facebook likes 95% of brands use email for…

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