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targeting

5 months ago by Peter Rylands

Term of the Week: List Segmentation

Your contacts may be interested in your products but that doesn’t mean that all their interests are identical. List segmentation allows you to divide your subscriber list into smaller, more targeted groups, which should lead to better results from your campaigns. How important is it really? Segmentation is often part of a strategy to increase revenue…

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12 months ago by Antony Humphreys

Millennials prefer email as a marketing channel, so what should you include?

The marketing industry media has exploded with articles about Millennials, but with so much out there how can you know what is actually accurate information? And furthermore, how can you use that when you create email campaigns targeted at them? We’ve analysed the information out there and pulled these useful snippets for you: Who are…

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Mobile Consumers SMS Marketing

2 years ago by Adestra

How to reach your email subscribers through social media retargeting

You spend your efforts and resources attracting new customers, and now, due to the connectivity of the world we live in, you can follow them as they navigate through different channels. In its simplest definition, retargeting means addressing the same customer in a different way. And it’s big news for online marketers. Previously, retargeting was…

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Mobile social image

3 years ago by Steve Denner

The second coming of email

While social media, augmented reality and other ‘spangly’ marketing tech have been grabbing headlines, only the unwise would ignore the enduring power of email marketing. The latest data shows that email is still in its ascendance: 1,670,000 emails sent a second compared to 3,935 tweets 46,333 YouTube views 52,083 Facebook likes 95% of brands use email for…

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3 years ago by Steve Denner

Make your christmas event stand out – our ideas

Attract more people to your Christmas event with our selection of top tips. Make your Christmas event stand out Christmas is the perfect excuse to hold a corporate event to promote your brand/product, or just to schmooze with clients, yet it is also a highly competitive time. You’re up against party season, shopping season, and…

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3 years ago by Adestra

Accessorise your emails for more stylish results

5 email accessory ideas to make you stand out from the crowd 1. Social sharing Fact: According to a 2012 report by GetResponse, emails that include social sharing buttons have a 115% higher click through rate than those that do not. SHOCKING: Just 18.3% of email marketers included social sharing buttons in their emails. Social sharing can offer…

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4 years ago by Adestra

Webinar synopsis: Improve email relevance with location targeting

Today Matt shared his tips for using location based data to improve email relevancy and ultimately boost response and conversion rates. In this blog, we’ve rounded up on what he covered and shared some of the key points you can take away and try for your email marketing. 1. Why use location data and Adestra’s…

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4 years ago by Adestra

3 reasons why your email isn’t being opened

So, my New Year’s resolutions have been a resounding failure. If anything I am eating more cheese than ever and I am not reading a book a week!  If like me you’re feeling a little underwhelmed by your ability to improve your lifestyle then let’s focus on something that we can all change with relatively…

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