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3 months ago by Jefferson Davis

Why you should start asking your email subscribers questions

How many of you have actually asked your customers questions through email? Email can be a great channel for two-way communication, it’s private and not limited by character numbers. Yet a lot of marketers don’t use it in this way. “When customers share their story, they’re not just sharing pain points. They’re actually teaching you…

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8 months ago by Katie Evans

How to use reviews and surveys in your email marketing strategy

I recently purchased some new bedding from Debenhams and I received an email which firstly complimented me on my great taste, and then asked me to review my purchase. The email also asked me to complete a short survey to help them improve their customer service. This type of email makes your customers feel valued because…

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2 years ago by Adestra

Is your email marketing a World Cup winner?

In June I gave a presentation at Marketing Week Live 2014, about how to make your email marketing a “World Cup Winner”. The presentation was based on the 2014 Email Marketing Industry Census, published by Adestra and Econsultancy earlier this year. This was based on a survey of over 1,100 email marketers. Inspired by it, we created…

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