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subject lines

1 month ago by Carmen Crespo Lopez

Wickedly awesome email inspiration

Throughout the year, you probably send diverse types of emails at a varied frequency which is particular to your brand When it comes to the holiday season, however, almost every business has a strategy in place for the main festivities, such as Halloween, Black Friday, Cyber Monday, Christmas or New Year’s. If trying to stand…

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1 month ago by Carmen Crespo Lopez

Next steps in your holiday planning

In previous posts, we have explained what email marketers should do when planning their email marketing strategy. Having followed this advice your lists are now ready, you have identified your winners, thought about your different segments, created a consistent strategy across channels, and tested your ideas. So, now you might be wondering: is there anything…

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2 months ago by Carmen Crespo Lopez

Writing enticing subject lines: Tips and inspiration

In previous posts, we have highlighted the role that subject lines play when looking at open rates. If you need further convincing, you might want to know that 69 percent of email recipients report email as spam based entirely on the subject line, and that 35 percent of subscribers open emails based on the subject…

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3 months ago by Adestra

Testing tip of the week: Loss aversion vs benefits

Last week, we started a brand new series of posts designed to help you implement a different form of testing in your email campaigns each week. Now that we’ve discovered 20 alternatives to the ubiquitous ‘read more’, it’s time to do more copy testing – this time playing with emotions. Humans are emotional creatures and…

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7 months ago by John Brandt

Three email marketing bad habits that can be easily fixed

Let’s face it. We all have bad habits, both in our personal and professional lives. We know that these habits can sometimes be damaging, that’s why we consider them bad habits. I know that having that extra slice of pizza, or that extra scoop of ice cream is not a good idea, but sometimes I…

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7 months ago by Melanie White

Should you hold off on that bunny emoji?

It’s almost Easter – and that means bunny and flower emojis sprinkled everywhere. It may seem like a no-brainer to include them in your latest email campaign, but it’s not always appropriate. And, with emojis appearing in so many subject lines, your decorated email could be less likely to get noticed. According to the latest…

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emoji bunny

8 months ago by Ryan Phelan

10 things your mom would ground you for if she were your boss

Growing up on a farm in Iowa gave me many fond memories of my mother and the wisdom she imparted to me (or tried to, anyway) over the years. She also grounded me for all kinds of infractions. But almost worse than the groundings were what she would say while she was doing it: “I’m so…

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11 months ago by Matt McGowan

Four campaigns that I hearted this year

It’s that looking-back time of the year again, and I’m going to reflect on some of the brilliant but under-the-radar campaigns that truly captured my eyes. I love these because they illustrate the power of personalization, smart uses of data and the potential of a robust email service platform. Dynamic lists blow past ticket target…

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