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SPF

2 years ago by Anca Staples

What is DMARC and why it changed email marketing

This week, we’re rounding up our authentication terms with DMARC, as requested by one of our readers. DMARC stands for Domain-based Message Authentication, Reporting & Conformance, and is a technical specification designed to reduce email abuse. Simply put, it helps prove that an email coming from us@ourdomain.com has really been sent by ourdomain.com. Building on…

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2 years ago by Anca Staples

Could your domain be a target for spammers? Setting up SPF will help

Today in Term of the Week, we explore SPF. Find out how it can help you become unattractive to spammers, discouraging them from creating fake email addresses associated with your company. SPF stands for Sender Policy Framework and is a system designed to establish exactly which IP addresses are allowed to send email on behalf…

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3 years ago by Jennifer Watkiss

Back to Basics: SPF & DKIM

Some of the most effective tools in an email marketer’s arsenal are the “set it and forget it” type. Account settings, preferences, subscription handling. Ensuring you’ve set up an authenticated (or delegated) domain as part of your email marketing system is another item on that list. I was reminded of this after seeing a post…

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