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spam

6 months ago by John Stephenson

First impressions matter: Considerations when building a sender reputation

We’ve all heard the saying, “You only get one chance to make a good first impression.”  While this is meant to describe two individuals meeting, the same concept applies the first time that mail is sent from a new platform. Essentially, sophisticated anti-spam software has a few things in common with the human brain; most…

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mailbox- deliverabillity

8 months ago by John Stephenson

Inbox delivery is a popularity contest

When looking at email metrics, marketers are typically focused on those around performance: open rate, click rate, and total delivered. While these are very important stats to review, they don’t tell the whole story of your email program. What is wrong with current metrics? Email Service Providers (ESPs) like Adestra use activity such as opens, clicks,…

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mailbox- deliverabillity

9 months ago by Matt McGowan

Why a squeaky clean email list is so important

One of the many things that I love at Adestra, is our priority of maintaining our credibility as an email service provider (ESP) so that ISPs can trust email that comes through our platform. Some companies might expect that they can simply port their lists over to Adestra and immediately begin emailing to them. This…

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duck -clean

12 months ago by John Stephenson

Three chilling deliverability tales (and seven ways to save yourself)

Halloween has just passed. The holiday shopping season is nearly upon us. Gather near to hear the tales of three unlucky eCommerce programs and learn how to avoid their fates! 1. ‘The 25-day haunting’ A retailer ran a “25 Days of Christmas” campaign, sending a message a day to an audience that it usually emailed…

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mailbox- deliverabillity

1 year ago by John Stephenson

Why your email ends up in the spam folder and how you can stop it

It’s one of the great mysteries of email marketing: Why do some emails go to the inbox while others land in the spam folder? Although each sender’s situation is unique, some general issues affect where your email goes. Fortunately, you can correct just about every factor that affects your deliverability – your ability to reach…

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mailbox- deliverabillity

2 years ago by Peter Rylands

Term of the Week: Spam Trap

A spam trap is an email address used to expose any poor data collection and list management from email marketers. As they are not used for communicative purposes, and are not ‘owned’ by a user who could solicit email, they are only found using automated data harvesters. Therefore, if any email is sent to one…

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Mark-as-spam

3 years ago by Anca Staples

What happens when subscribers mark your emails as spam?

Spam complaints affect your deliverability and, eventually, your sender reputation. Not all is lost though! Learn what feedback loops are and how they can help. While it’s important to track positive metrics like opens, clicks and shares, email marketers must pay attention to negative ones too. Monitoring unsubscribes and spam complaints maximizes your chances of…

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Feedback Loop image

3 years ago by Steve Denner

4 tips you cannot ignore this holiday season in B2B

We’ve put together a list of tips that B2B companies can follow to ensure their sales cycle is not disturbed during the holidays. Let’s go walking in an email wonderland. As Christmas approaches, blogs and news sites start booming with marketing advice for retailers. Although some of that advice might apply to B2B companies as…

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B2B Holiday Tips
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