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3 weeks ago by John Stephenson

Three chilling deliverability tales (and seven ways to save yourself)

Halloween has just passed. The holiday shopping season is nearly upon us. Gather near to hear the tales of three unlucky eCommerce programs and learn how to avoid their fates! 1. ‘The 25-day haunting’ A retailer ran a “25 Days of Christmas” campaign, sending a message a day to an audience that it usually emailed…

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4 months ago by John Stephenson

Why your email ends up in the spam folder and how you can stop it

It’s one of the great mysteries of email marketing: Why do some emails go to the inbox while others land in the spam folder? Although each sender’s situation is unique, some general issues affect where your email goes. Fortunately, you can correct just about every factor that affects your deliverability – your ability to reach…

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2 years ago by Anca Staples

What happens when subscribers mark your emails as spam?

Spam complaints affect your deliverability and, eventually, your sender reputation. Not all is lost though! Learn what feedback loops are and how they can help. While it’s important to track positive metrics like opens, clicks and shares, email marketers must pay attention to negative ones too. Monitoring unsubscribes and spam complaints maximizes your chances of…

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3 years ago by Adestra

Don’t look like a spammer!

6 steps to email marketing best practice We all get spam, and by now we all know how to recognise it. You probably don’t give what goes straight into your junk mail a second thought, but what about when your own email campaigns start heading in the same direction? Here are 6 email marketing best…

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