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Software Vendors

4 years ago by Adestra

Forrester report recap: marketing automation in Europe

Attracting customers in today’s market is dependant on companies being relevant to them through experiences, content and offering. But relevancy can’t be achieved without customer knowledge and knowledge comes from technology. So how do you choose a marketing technology vendor that gives you the best value for money and matches your business goals? Forrester looked…

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4 years ago by Steve Denner

5 questions you must ask marketing software vendors about customer experience

Five questions software vendors must answer before you choose their marketing software. Looking at new marketing software? There are many companies currently offering solutions. How should you choose between them? The first considerations Integrated or stand alone? Online or offline? Remember, the less expensive solution may not be the most suited to your business needs,…

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