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social media

8 months ago by Peter Rylands

What if email were to die? (part one)

You can probably find a blog every month on how email isn’t dead and is, instead, thriving. What if it were to die though? What do marketers have at their disposal to fill the void? The real question is, can they fill the void? Social Media Social media is the playground in which companies can…

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1 year ago by Steve Denner

The top 5 digital marketing trends to prioritize for 2016

Smart technology, wearable tech, Big Data and the ‘Internet of Things’ all vie for center stage when it comes to identifying the biggest influences shaping the next year and even the next decade. However slick new products and jargon mean nothing if you’re not perfecting the essential techniques and tools that lie behind them. Here are the five…

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2 years ago by Jennifer Watkiss

How consumer brands are using Twitter cards to attract new email subscribers

Lead Generation Twitter Cards are not just for B2B brands. We explored how consumer brands are using them, and how they could be using App Cards to further develop their relationship with consumers. Ever since Twitter launched its Cards advertising offering in 2013, marketers have been rejoicing in the opportunity to use additional characters and…

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2 years ago by Adestra

How to reach your email subscribers through social media retargeting

You spend your efforts and resources attracting new customers, and now, due to the connectivity of the world we live in, you can follow them as they navigate through different channels. In its simplest definition, retargeting means addressing the same customer in a different way. And it’s big news for online marketers. Previously, retargeting was…

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2 years ago by Jennifer Watkiss

This is how you grow your email list using social media

Email marketing is the number one channel for ROI, but building an email list of interested contacts can sometimes be tricky. Since social media offers the opportunity for genuine interaction with potential customers, why not use that to your advantage? Let’s explore the potential to grow your email list with two of the most popular social…

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2 years ago by Jennifer Watkiss

How mobile-thinking can drive event success

It’s hard to separate your event attendees from their mobile devices, so why not use it to your advantage to improve your chances of event success? Trade shows and conferences are a big part of the B2B world. Five years ago speakers wouldn’t have liked attendees using their phones all the time, but now it’s a…

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3 years ago by Jennifer Watkiss

Next gen word of mouth: the social media influencers

If deployed correctly, influencers could see your brand being promoted successfully across social media with minimal marketing spend… Word of mouth is the holy grail of marketing. According to Nielsen, 92% of consumers say they trust recommendations from friends and family above all else. And this “social proof” is just as relevant online, with a Search Engine…

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