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SMS marketing

4 weeks ago by Ryan Phelan

When should you use SMS to reinforce your email campaign?

Never. Next? This question keeps popping up in discussions with marketers because they want to use every channel they can to make sure their messages reach their intended targets. Many marketers believe that if they have their customers’ mobile numbers, they should use them to send messages all the time whether or not they have…

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SMS marketing

1 month ago by Ryan Phelan

How to use SMS for email segmentation

Count yourself fortunate if you have your customers’ mobile numbers. It’s one of the most closely held pieces of data among consumers and a solid indicator of brand affinity and trust. Maybe you got those numbers at registration or during transactions? If you did, virtual high five! You’ve certainly done well. Too many marketers squander this…

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SMS- text messaging

5 months ago by Peter Rylands

What if email were to die? (part one)

You can probably find a blog every month on how email isn’t dead and is, instead, thriving. What if it were to die though? What do marketers have at their disposal to fill the void? The real question is, can they fill the void? Social Media Social media is the playground in which companies can…

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2 years ago by Katie Evans

Some key considerations for achieving SMS marketing success

Putting off adding text messages to your marketing strategy in fear that it is too intrusive to recipients? Or you simply don’t know where to start? Here are a few tips for achieving SMS marketing success without annoying your customers. Let’s start with a few key facts about SMS: 98% of text messages are read 91% of adults…

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Mobile Consumers SMS Marketing

2 years ago by Adestra

10 innovative ways to use SMS marketing

If you thought SMS was just for announcements and confirmations, think again. Savvy campaigners are using SMS marketing to boost conversion rates, foster loyalty, and build lifelong customer relationships. Plenty of companies make frequent use of SMS marketing for the grunt work of announcements and confirmations – with good reason. Everybody’s got a cellphone, and most keep…

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10-innovative-ways-to-use-SMS-marketing

2 years ago by Adestra

A different way to target mobile consumers

Making your marketing efforts mobile friendly is discussed on every blog as a must nowadays. But there’s more to it than just optimization. See how SMS marketing could make your email campaigns work harder.  Mobile email isn’t the only way to interact with customers on the go. The 2014 Email Census reported email marketing as…

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Mobile Consumers SMS Marketing

6 years ago by Jenna Binding

Have you ever thought about collecting donations via SMS?

Using SMS is an effective way to encourage people to make a donation, as it is quick and easy, with relatively little effort to the donator. How does it work? The donator sends an SMS message containing a key word to a shortcode number in order to donate a pre-defined value. For example as part…

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