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3 years ago by Adestra

“Mobile has won” says Google’s Eric Schmidt – are you ready for a smartphone marketing future?

The move to a mobile-first marketing landscape means that CMOs need to address three new challenges quickly. Laying out his predictions for 2014 in an interview for Bloomberg, Google’s Executive Chairman Eric Schmidt claims “mobile has won”. Clarifying this further, Schmidt believes that 2014 will be the year that mobile computing finally overtakes its deskbound…

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3 years ago by Jack Lester

How to be sure your email is mobile friendly

In 2013 mobile email is on pace to become bigger than ever. Are you ready? Here’s a cool stat; Christmas Day consistently has the highest number of smartphone activations around the world after we’ve sat ’round the tree and unwrapped our new tablets and smartphones. And according to “Mobile Magazine”, in 2012, over 17 Million Apple and…

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3 years ago by Adestra

Embedding video into your email – will it work?

Check out the updated version of this post. Video in email is a common topic of discussion with clients, but it is often shrouded in mystery”¦ will it work? Or won’t it? Which email clients support it and which don’t?  Many of  us use a static image to link to a YouTube video which is…

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4 years ago by Jenna Binding

New Year, new mobile optimised template?

With so many people now reading emails on their smartphones, I’m sure you have heard how important it is to ensure that this experience is as optimal as possible for the recipient. If a recipient has to work too hard to find the content of interest within your email, it’s likely they will just give…

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4 years ago by Jack Lester

Do you have a mobile friendly email template? If not what’s stopping you?!

55% of 18-35 year olds read marketing emails on their smartphones, so an email template that’s mobile friendly is absolutely essential! Mobiles have made checking emails simple, you can check your emails anytime, anywhere from being on the train, to sitting at home watching TV. Research from “˜The Mobile Movement’ state that 82% of smartphone…

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4 years ago by Adestra

Thinking outside the inbox – maximising your mobile email marketing

Over the last few weeks we’ve been making plenty of suggestions about how to make your emails stand out in mobile email clients. Good design and content are key, but if you have a large mobile audience then you can also use your email marketing in partnership with other techniques to keep people interested. Here…

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4 years ago by Adestra

Mobile emails – email marketing on the move

Remember the days when we all needed luggage to transport our mobile devices and wrist strain injuries were the norm, caused by the sheer weight of these technological marvels. Of course you do. We’re there again. Smartphones have gone big again. But this time we’re not just lugging phones around in our pockets, we’re carrying…

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4 years ago by Adestra

What API means to marketers: save time, money & improve customer experience

Last Wednesday our integration specialist Andrew Abram gave us a webinar on the benefits API’s can bring to marketers. The Adestra and Econsultancy Email Marketing Industry Census uncovered that a staggering 46% of email marketers said that disconnected technologies were their biggest barrier to effective email marketing. In the webinar Andrew explained how API’s can…

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