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Smartphone marketing

3 years ago by Adestra

“Mobile has won” says Google’s Eric Schmidt – are you ready for a smartphone marketing future?

The move to a mobile-first marketing landscape means that CMOs need to address three new challenges quickly. Laying out his predictions for 2014 in an interview for Bloomberg, Google’s Executive Chairman Eric Schmidt claims “mobile has won”. Clarifying this further, Schmidt believes that 2014 will be the year that mobile computing finally overtakes its deskbound…

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