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segmentation

1 week ago by Adestra

Next steps in your holiday planning

In previous posts, we have explained what email marketers should do when planning their email marketing strategy. Having followed this advice your lists are now ready, you have identified your winners, thought about your different segments, created a consistent strategy across channels, and tested your ideas. So, now you might be wondering: is there anything…

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1 month ago by Adestra

Planning for the holidays? What email marketers should do now

OK, don’t hate me. You might not be ready to see any holiday emails yet (and neither are your customers!), but this is the time when most marketers are in the middle of their planning. You’ve probably already reviewed the holiday collection of products and approved which ones have made it to the final list.…

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Holiday email planning

2 months ago by Katie Evans

How charities can boost their email results with segmentation

Working under pressure is a day-to-day occurrence for charity marketers, perhaps more so than in other sectors. The pressure to turn a small budget into a successful marketing program, to show transparency and accountability for how that money is spent and to wear multiple marketing hats in a small team can be overwhelming. So when it comes…

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charity cover

2 months ago by Ryan Phelan

Third-party data is the new bacon

Anyone who knows me knows I love to cook and be in the kitchen. Today, for example, I’ve got a sheet full of Wagyu beef bacon cooking in the oven, and let me tell you – there’s not a better smell than Local Yocal bacon in the air. Don’t you wish you had a home…

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Bacon representing Third-Party Data

6 months ago by Anca Staples

Chart of the week: 40% of marketers don’t use multichannel triggers

Dynamic content, re-marketing, content personalisation – everyone is talking about the latest email practices but what are marketers actually using and what are they planning to invest in? We asked this question in our recent Email Industry Census and some of the results were surprising. It’s great to see that a large majority of marketers…

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