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segmentation

1 day ago by Katie Evans

How charities can boost their email results with segmentation

Working under pressure is a day-to-day occurrence for charity marketers, perhaps more so than in other sectors. The pressure to turn a small budget into a successful marketing program, to show transparency and accountability for how that money is spent and to wear multiple marketing hats in a small team can be overwhelming. So when it comes…

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charity cover

2 days ago by Ryan Phelan

Third-party data is the new bacon

Anyone who knows me knows I love to cook and be in the kitchen. Today, for example, I’ve got a sheet full of Wagyu beef bacon cooking in the oven, and let me tell you – there’s not a better smell than Local Yocal bacon in the air. Don’t you wish you had a home…

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Bacon representing Third-Party Data

4 months ago by Anca Staples

Chart of the week: 40% of marketers don’t use multichannel triggers

Dynamic content, re-marketing, content personalisation – everyone is talking about the latest email practices but what are marketers actually using and what are they planning to invest in? We asked this question in our recent Email Industry Census and some of the results were surprising. It’s great to see that a large majority of marketers…

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4 months ago by John Brandt

Three email marketing bad habits that can be easily fixed

Let’s face it. We all have bad habits, both in our personal and professional lives. We know that these habits can sometimes be damaging, that’s why we consider them bad habits. I know that having that extra slice of pizza, or that extra scoop of ice cream is not a good idea, but sometimes I…

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4 months ago by Melanie White

Should you hold off on that bunny emoji?

It’s almost Easter – and that means bunny and flower emojis sprinkled everywhere. It may seem like a no-brainer to include them in your latest email campaign, but it’s not always appropriate. And, with emojis appearing in so many subject lines, your decorated email could be less likely to get noticed. According to the latest…

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emoji bunny

5 months ago by Matt McGowan

State of email: How are we doing and where are we going?

Email is living the high life. On the consumer side, thanks to very smart phones and generous data plans, email is as accessible as text messaging. It’s become part of the mobile lifestyle. Adestra’s forthcoming Consumer Usage and Behavior Study (to be released soon) found that 84 percent of smartphone owners use their phones to send and receive…

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email

5 months ago by Melanie White

Making email technology ready for the age of First-Person Marketing

Email continues to be the marketer’s workhorse. Thanks to continuing innovation, email is also a multi-trick pony enabling a variety of tactics that can up the effectiveness of campaigns. The data proves this. The Direct Marketing Association’s 2015 Response Rate Report found that email campaigns conducted with house lists achieved an ROI that was double…

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personalization
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