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segmentation

7 days ago by Melanie White

Making email technology ready for the age of First-Person Marketing

Email continues to be the marketer’s workhorse. Thanks to continuing innovation, email is also a multi-trick pony enabling a variety of tactics that can up the effectiveness of campaigns. The data proves this. The Direct Marketing Association’s 2015 Response Rate Report found that email campaigns conducted with house lists achieved an ROI that was double…

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personalization

2 weeks ago by Ryan Phelan

Time for a total template makeover?

According to Adestra’s latest consumer report (watch this space for the release of that!), 74 percent of your email subscribers will delete your messages that don’t look good on mobile. So, that brings up a major question: When was the last time you updated your email templates to make sure that they render properly and…

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modular design lego bricks built

1 month ago by Matt McGowan

How to master the art of quality email acquisition

Email is a permission-based medium. Before you say “duh” let me explain. Of course, your email list should consist only of opted-in addresses, but the fact is, true consumer permission is more than just ticking a box in a signup form. It all comes down to how you acquire email addresses and what you do…

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email acquisition

2 months ago by Suzy Carter-Kent

Reflecting on 2016: The Travel & Leisure sector shines through email

2016 has been a great year for email in general, but the Travel & Leisure industry’s email performance really kicked off. According to the 2016 Email Industry Census – Key Sector Report, 83 percent of companies in this sector rate email ROI as ‘excellent’ or ‘good’ (up by 11 percent compared to 2015). And they were only…

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travel-email

2 months ago by Anca Staples

Reflecting on 2016: The best email campaigns in retail

The beginning of the year is generally a time for reflection and goal-setting. As you analyse the performance of your email campaigns from last year, it’s good to benchmark your results and strategies against others in your sector, and draw inspiration from fellow marketers in other sectors. We’re very proud of what our clients have…

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webinar-10-retail-ideas

2 months ago by Ryan Phelan

What’s in a name? Everything, when you add relevant information

As email marketers we always focus on relevance. I’ve written recently about the differences between personalization and segmentation, and how just using someone’s first name isn’t enough to work the magic that makes an email message so vitally important to end users. After all, you don’t want your intended recipients to just open your mail messages, you…

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whats in name

4 months ago by Ryan Phelan

Why segmentation is not personalization

With all of the different buzzwords that rise and fall in the language of marketing, it’s hard not to get confused. But what’s even worse than not knowing the buzzword of the month is listening to people who toss these terms around without knowing what they mean. Take two words that represent hot topics among…

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segments-segmentation
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