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4 years ago by Steve Denner

Back to basics: do you know all the email marketing regulations?

In our hurry to embrace new forms of email marketing, even old hands could find themselves falling fall foul of basic email marketing regulations. Time for a refresher course… With the ongoing explosion of different types of email marketing and associated technologies; (more automated email, more triggered real-time emails) it’s important not to lose sight…

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6 years ago by Adestra

Half of companies could be open to data security breaches

The Adestra & Econsultancy Email Marketing Industry Census 2012 has unveiled some frightening statistics – not just lack of awareness around data security issues, but a basic disregard for preventing security breaches. Only 56% of client-side respondents and 47% of supply-side respondents say they (or their clients) have policies and processes in place to guard…

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