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1 year ago by Steve Denner

7 automation articles you should read to inspire your marketing strategy

Marketing automation has been on everyone’s radar for a while, but as adoption increases marketers are still fearful of taking the plunge into more complex programs. To help you, we’ve curated a list of interesting articles to help inspire your marketing strategy. Email marketing automation: are you aware of the benefits? We’re all aware that…

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2 years ago by Jennifer Watkiss

How a timely thank you email can boost your marketing

Interact with your customers right when they’re interested, engaged and expecting to hear from you. How can you make the most of this opportunity? Read on to find out. Thank you emails are a golden opportunity to reach existing customers with a triggered email, which generally achieve a 152% higher open rate. This is because…

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2 years ago by Jennifer Watkiss

10 stats that show you need to be mobile-friendly this holiday season

 Having a mobile-friendly email template and website is an often-quoted best practice but have you ever wondered what the proof is to support it?   We know that marketers are busy planning their campaigns for the holiday season, and they need evidence as to why they should adopt a particular strategy. We collected 10 reasons…

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3 years ago by Jennifer Watkiss

Marketing management: the CMO’s guide to working with the IT, Customer Services and Sales teams

Bring every department vital to your marketing management together to stay ahead of the competition. Cooperation and collaboration – any CMO knows that to make their marketing services shine in the modern marketplace, they need to have all sides of their company working together as one. But the traditional divides between marketing and their potential allies…

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