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9 months ago by Chip Scully

There’s no need to be a hater when it comes to your ESP

Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? “Hate” is a harsh word. And yet I’ve heard it used by several marketers referring to the email service provider (ESP) that they’ve willingly selected. Two…

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4 years ago by Steve Denner

5 questions you must ask marketing software vendors about customer experience

Five questions software vendors must answer before you choose their marketing software. Looking at new marketing software? There are many companies currently offering solutions. How should you choose between them? The first considerations Integrated or stand alone? Online or offline? Remember, the less expensive solution may not be the most suited to your business needs,…

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4 years ago by Steve Denner

SaaS or S&aS – The case for ‘Software AND a Service’

SaaS, standing for ‘Software as a Service’, is a fairly ubiquitous term these days. It was not always that way. Back in 2000, when my colleagues and I embarked on our journey into the enterprise cloud computing world, we thought we were building a ‘web application.’ As the years have rolled by many terms have…

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