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ROI

2 weeks ago by Melanie White

What top marketers know about marketing automation

Marketing automation is a marketer’s must-have in our fast-paced, omnichannel world. But it’s not always as automatic as we’d like it to be. Is your marketing automation strategy achieving the ROI you want? Is it helping you meet your goals? Our new report, State of Marketing Automation – Benchmarks for Success 2017, lets you benchmark…

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3 weeks ago by Alexandra Mocanu

Data segmentation: Filter, personalize, automate and raise that ROI!

In previous posts, we have mentioned that segmentation is key to improve ROI. However, if you still think that is a time-consuming task and/or difficult to implement, the following examples will hopefully provide some inspiration and give you some ideas that you can implement in your own marketing: Personalize your emails through product recommendations. Our…

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4 weeks ago by Alexandra Mocanu

Data segmentation: Divide and conquer

For some marketers, data segmentation can be a very overwhelming concept, but in fact, basic segmentation can be easily achieved.  It as simple as asking the following questions: Has the receiver opened the email? Have they clicked on the call to action? If you filter your data based on these 2 questions you should be…

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10 months ago by Matt McGowan

From cookies to ad IDs, why email is key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

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11 months ago by Ryan Phelan

A motivational message for email marketers (and everyone else, too)

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we’re now headlong into the all-holiday-all-the-time stream. And, we all know what’s coming. At this point in the marketing year, everything you have scheduled through post-Christmas is already in motion. If you built some flexibility into your plan, you know how to pivot if…

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1 year ago by Melanie White

Digital marketing only somewhat effective: What’s missing?

Faced with an increasingly complex and constantly shifting digital landscape, the majority of marketers are struggling to get to the point where their campaigns are very successful, according to our newly released 2016 State of Digital Marketing report. It seems that innovations in technology and changes in consumer behavior are outstripping marketers’ ability to execute.…

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1 year ago by Peter Rylands

Charities, Government & Not-for-Profits see great improvement in email marketing year-on-year

From looking at the overall best performer (Publishing & Media) we’re going to the ‘Most Improved’, a category taken by the Charities, Government & Not-for-Profit sector. 2015 produced mediocre results for the sector, but our 2016 Sector Census shows them to moving forward leaps and bounds. Do Bigger Budgets Mean Better ROI? The Charities, Government…

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2 years ago by Anca Staples

New report reveals email marketing success for six key sectors

Not only has email marketing not died yet, it’s having a resurgence. As companies across industries use it as the central hub for achieving digital marketing success, we had a closer look at the strategies, technological aspects and results of some of the key sectors. Based on a survey of over 1,000 marketers coming from…

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