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3 years ago by Steve Denner

5 tips for mobile friendly email design that sells

Gone are the days of a one-size-fits-all approach to your email marketing templates. mCommerce: That’s mobile and tablet commerce to you and me. mCommerce is not just on the rise, it’s transforming the spending habits of a generation. As an eCommerce manager it’s vital to understand this rapidly growing window of marketing opportunity. Tablet and…

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4 years ago by Henry Hyder-Smith

Are retailers becoming publishers and vice versa?

An exclusive article from InPublishing There’s a growing trend of retailers becoming publishers. Online retailer ASOS recently launched a digital edition of its popular ASOS Magazine to help expand its reach internationally, and supermarket publications have been around for a while. Indeed, ASDA magazine recently announced an 11% growth in readership. In its first Content Marketing Survey…

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4 years ago by Jack Lester

On The 1st Day of Christmas Adestra sent to me…

…some expert email marketing tips of course. So here we are again, have you started your shopping yet? The Coca-Cola advert’s on the telly, my inbox is filling up with Christmas sales and offers and the lights in town are turned on what seems to be far too soon… but when do we expect Christmas…

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