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1 week ago by Anca Staples

Three innovative ways to increase your email database

With email’s return on investment reported by the DMA as £38 per £1 spent, it’s not hard to see why marketers are interested in increasing the size of their email database. But what else can you do apart from placing a sign-up form on your website? We looked into some of the most innovative ways of…

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ideas innovation

2 weeks ago by Jefferson Davis

What makes a successful Black Friday email campaign?

When it comes to the holiday shopping season, Black Friday has become a crucial event for driving sales in the UK. And with email marketing rated as the number one channel for return on investment by 83 percent of marketers, according to our recently published State of Digital Personalisation in 2016 report, it’s not surprising…

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2 weeks ago by Anca Staples

Three winning strategies for the retail sector this holiday season

‘Tis maybe the season to be jolly, but it’s also the time of the year that requires the most attention for retailers. To make sure all the hard work pays off, you need to choose channels wisely so they can have the biggest impact for return on investment (ROI). While you might have people in your…

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Holiday email planning

3 months ago by Jefferson Davis

Why you should start asking your email subscribers questions

How many of you have actually asked your customers questions through email? Email can be a great channel for two-way communication, it’s private and not limited by character numbers. Yet a lot of marketers don’t use it in this way. “When customers share their story, they’re not just sharing pain points. They’re actually teaching you…

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3 months ago by Jefferson Davis

Email sign-up forms: my advice for placement and optimization

We know from the 2016 Email Census that 73% of marketers rate email marketing return on investment (ROI) as ‘excellent’ or ‘good’, high above what is reported for social media. However, browsing a few websites at random, I found that a lot of marketers seem to put their social following links above the fold or…

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