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2 months ago by Jefferson Davis

Why you should start asking your email subscribers questions

How many of you have actually asked your customers questions through email? Email can be a great channel for two-way communication, it’s private and not limited by character numbers. Yet a lot of marketers don’t use it in this way. “When customers share their story, they’re not just sharing pain points. They’re actually teaching you…

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3 months ago by Jefferson Davis

Email sign-up forms: my advice for placement and optimization

We know from the 2016 Email Census that 73% of marketers rate email marketing return on investment (ROI) as ‘excellent’ or ‘good’, high above what is reported for social media. However, browsing a few websites at random, I found that a lot of marketers seem to put their social following links above the fold or…

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4 months ago by Suzy Carter-Kent

Should retailers invest in creating a loyalty program?

You’ve probably heard of Starbucks Rewards, Nectar, Tesco Club and many, many others. The idea of a loyalty program is widely used within the retail industry to drive the strategy behind customer retention. For those of you still waiting to take the plunge and implement one, what does a loyalty program really entail and why…

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4 months ago by Adestra

PetsPyjamas win award for Best Use of Marketing Technology with Adestra

PetsPyjamas receive recognition for their creative email marketing strategy at the Engagement and Loyalty Awards at the ceremony which took place on the 19th of May. Organized by FStech and Retail Systems, the awards have been founded to reward innovators and leaders in creating customer engagement and loyalty. Being shortlisted in three categories, PetsPyjamas won the…

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4 months ago by Adestra

Four examples of great sign-up forms and why they work

The first interaction your audience will have with your brand is most likely when visiting your website. Ensuring there is ample opportunity for them to receive future communications via email is key. Using a sign-up form to capture these email addresses is an easy first step, but if this process isn’t straightforward or clear, many…

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