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1 year ago by Kristina Wright

How to get your message across with images in email turned off

We all want our emails to look beautiful and images play a key part in this. They say a picture is worth a 1000 words, but if the email client of your subscriber disables images, your message can get lost with them. This is an even bigger problem if you’ve used images to display text.…

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2 years ago by Sophie Beech

A/B testing your email design – 10 tips not to overlook

Ever wondered know how many emails your customers send and receive every day? 121. It’s no wonder people have just seconds to scan emails and decide whether they’re worth their precious time. If your email marketing click through rates are less than rosy, maybe it’s down to how your template looks, so tweaking your email…

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Email testing

3 years ago by Paul Dyke

Responsive vs single-column email design

Designing for mobile is a hot topic in web and email design right now. It has created confusion, excitement and plenty of debate. I recently discussed the difference between fixed, fluid, adaptive and responsive design. With this in mind, I’m going to look at two of the main ways of designing mobile-friendly emails: responsive vs…

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3 years ago by Paul Dyke

Untangling the knots: Fixed, fluid, adaptive and responsive design

One of the hottest topics in marketing at the moment is catering to the mobile audience. Every reputable company wants their emails designed to look beautiful no matter the screen size. But sometimes, buzzwords get the best of us and all that’s left is confusion. So what exactly is the difference between fixed, fluid, adaptive…

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4 years ago by Adestra

Seven super exciting predictions for boring old email marketing in 2014

It’s that time of year again, where pundits around the world give their predictions for 2014.  So let’s look at the most boringly lucrative of online channels: email marketing. In 2014, I predict that “Email is dead” will be the most popular headline in articles, blogs and tweets about email marketing, closely followed by ’email…

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