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reporting

4 weeks ago by Alexandra Mocanu

Why you shouldn’t ignore planning and reporting

The 2016 Consumer Adoption and Usage Study has found that more than seven in 10 consumers from all age groups favour email over any other channel. This includes direct mail, SMS and mobile apps. In fact, email is the most effective tactic in the digital landscape, with 61 percent of respondents considering so. As such…

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Strategy

4 months ago by Steve Denner

This year’s holiday data could be the key to better results in 2017

Data-driven campaigns focusing on the individual offer the most exciting marketing opportunity in 2017. By now, your holiday marketing programs are in full swing and hopefully you are enjoying a significant seasonal boost in revenue. Chances are you’re in the process of adding the finishing touches to next year’s strategy. But before you close the…

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Data-analysis

10 months ago by Ryan Phelan

Three useful tips for adding mobile KPIs to your executive reports

Most of the conversations that marketers have been having about mobile email revolve around the end product – does it look and function properly on a mobile device? It’s a crucial question, after all. Adestra’s own study of consumer adoption and attitudes around email found that readers will delete a message that doesn’t look right…

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mobile reporting

2 years ago by Adestra

How to identify and capitalize on your email conversions

Every email marketer wants their campaigns to perform well, whether that means getting a high open rate of your newsletter or more click-throughs to your website. This is all well and good, but what is the end goal? How do you measure if your campaigns are indeed a success? One useful metric of success is…

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Conversion-capture-01-300x300

2 years ago by Skip O'Neill

Stop dreaming and start being strategic about your email marketing

As email marketers, we all dream of easy, elegant, effortless email campaigns. But we need to look in the mirror and go beyond the “dream” and make sure we’re taking care of the fundamentals of email marketing.  We often hear about the outlier company that has a ton of resources to invest in the “dream”…

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Strategy

4 years ago by Adestra

…and that’s the way the email bounces!

Whether you’ve been working in email marketing for years or you’re new to the game, it is pretty hard to avoid bounces. “But what does the term bounce actually mean?” I hear you cry! Setting the scene Imagine the mailbox you are sending to has a security guard. Each time an email comes in, the…

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