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relevance

2 years ago by Skip O'Neill

Stop dreaming and start being strategic about your email marketing

As email marketers, we all dream of easy, elegant, effortless email campaigns. But we need to look in the mirror and go beyond the “dream” and make sure we’re taking care of the fundamentals of email marketing.  We often hear about the outlier company that has a ton of resources to invest in the “dream”…

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Strategy

4 years ago by Adestra

Lifecycle Programs – 5 steps to increasing relevance and engagement

Lifecycle programs are becoming the secret weapon in the email marketer’s bag of tricks. They allow you to take your subscribers on a journey and build a relationship, from the very first click through to a re-engagement campaign. Below are 5 key stages in a lifecycle program to help keep your subscribers active and engaged:…

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4 years ago by Adestra

Webinar synopsis: Improve email relevance with location targeting

Today Matt shared his tips for using location based data to improve email relevancy and ultimately boost response and conversion rates. In this blog, we’ve rounded up on what he covered and shared some of the key points you can take away and try for your email marketing. 1. Why use location data and Adestra’s…

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4 years ago by Adestra

3 reasons why your email isn’t being opened

So, my New Year’s resolutions have been a resounding failure. If anything I am eating more cheese than ever and I am not reading a book a week!  If like me you’re feeling a little underwhelmed by your ability to improve your lifestyle then let’s focus on something that we can all change with relatively…

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4 years ago by Adestra

Regaining relevance…

I keep bleating on about making your emails relevant; I can’t help myself! I signed up to your newsletter to be kept up to date with the latest fashion news and here you are sending me emails about cheese. Now don’t get me wrong, I love cheese, but it’s not what I signed up for.…

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4 years ago by Adestra

Up close and (too) personal?

Up close and (too) personal? In an age where Marketers go to great lengths to promote their brand and engage with their audience, have we become too familiar with our email audience? Yes, the use of personalisation is widely spread, but how important is it in the grand scheme of your marketing strategy and what…

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5 years ago by Adestra

Email content automation – why isn’t everyone doing it?

One of our Account Directors, Parry Malm, recently presented at Publishing Expo in the Digital and Multi-Publishing theatre. The theatres were really packed this year, with long queues to see the presentations. Parry said, “Time is money and content is king, right?  So, if you could save time and deliver timely, personalised content”¦ that would be…

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5 years ago by Adestra

10 tips to make your email stand out from the crowd this Christmas

Across the UK, many companies are poised and ready to add a simple Santa hat and some holly to their website, or a bit of tinsel hanging off the corporate logo. Is this electronic version of getting the Christmas lights out all it takes to inject some festive cheer into email communications and really maximise…

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