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reactivation campaigns

11 months ago by Anca Staples

Reflecting on 2016: The best email campaigns in retail

The beginning of the year is generally a time for reflection and goal-setting. As you analyse the performance of your email campaigns from last year, it’s good to benchmark your results and strategies against others in your sector, and draw inspiration from fellow marketers in other sectors. We’re very proud of what our clients have…

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2 years ago by Anca Staples

How to retain the new customers you’ve acquired during the holidays

The holidays have come and gone, the lights and sparkle have been taken down. But how do you keep the sparkle in your customers’ inboxes alive for the year to come? By using email automation to retain the customers you’ve just acquired, you can start targeting a larger database during the next holiday season. And…

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2 years ago by Adestra

Introducing the MessageFocus Automation Program Builder

We’re delighted to announce a brand new feature, which will make it easier and faster to create automation programs using MessageFocus. It allows you to visualize and build detailed, highly personalized customer journeys in a simple way. What can the Automation Program Builder do for you? This new feature is so easy to use, you…

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3 years ago by Adestra

Counteract the negative effects of reactivation campaigns by staggering your email launches

Have you ever experienced increased bounced and complaint rates when sending reactivation campaigns? Because these emails are sent to less engaged contacts, they can sometimes run the risk of affecting deliverability and damaging sender reputation. Find out how simply spreading out your launches can help reduce this risk. How do reactivation campaigns work? Reactivation campaigns are…

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Notonthehighstreet reactivation email

5 years ago by Jenna Binding

When to say goodbye?

How long should you try and win your past customers back for before it’s time to cut your losses and say goodbye? There isn’t a one size fits all answer for this question (like everything with email marketing), as this will depend on the industry you are in and the buying cycle of your customers. It’s important…

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