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purchase history filters

2 months ago by Jefferson Davis

Why should you have a post-purchase strategy?

You’ve heard it all before. Loyal customers are worth up to 10 times as much as their first purchase (White House Office of Consumer Affairs). How come, then, that so few of the emails I receive after purchasing something are targeted to me to make me loyal to the brand? We might be sharing the…

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2 years ago by Jennifer Watkiss

Customer retention – why a purchase isn’t the end of the story

The well-known marketing adage says it costs 6–7 times more to acquire a new customer than it does to retain an existing one. Although acquiring new customers is important, ensuring you have a successful strategy to retain customers can lead to much bigger wins. Existing customers are more familiar with your brand, and are more…

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3 years ago by Adestra

MessageFocus 2.8: Purchase History Filters

Use the new Purchase History filters to increase your chances of success. Target upsell and cross-sell campaigns based on what your customers actually buy. Purchase History filters allow you to segment your contacts based on their transactions. This makes it easy to target customers based on their buying behavior. You can select customers based on…

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